Peloton, The Fitness Craze That Couldn't Last | Business Insider Explains | Business Insider
Peloton exploded during the pandemic, becoming a household name in the connected bike space. What led to the downfall of this once-iconic fitness brand?
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00:00 - Introduction
00:19 - How Peloton Started
01:01 - Star Instructors: Cody Rigsby, Robin Arzon, Ally Love
01:18 - Mirror, Tonal, And A Treadmill
01:44 - Peloton Goes Public
01:50 - The Holiday Ad Backlash
02:23 - How The Pandemic Boosted Peloton Sales
03:36 - The Fall Of Peloton
04:09 - The High Price Of A Peloton Bike and Treadmill
04:54 - Leadership Shake-Ups At Peloton
05:15 - Peloton Struggles With Recalls, Layoffs, And Instructors' Exit
05:48 - Mr. Big from Sex And the City Dies on a Peloton
06:17 - The Business Model Of Peloton
07:29 - Fitness Trends Are Like Fashion
08:09 - What’s Next For Peloton?
08:48 - Credits
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Peloton, The Fitness Craze That Couldn't Last | Business Insider Explains | Business Insider
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