How Jeff Lawson Made $72 Billion Sending 6 Digit Codes
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In the modern era, one-time passcodes or OTPs are something that we’re all too familiar with. Their the pesky 6-digit codes that we have to enter every time we log in or do some sort of sensitive task. But, while these codes are indeed annoying, they very much do protect our account and data security across our various online activities. And it turns out that offering these protections is a lot more valuable than you might think. A company called Twilio specializes in communications API mainly centered around sending OTPs, email verifications, shipping updates, and things of this nature. It wouldn’t be surprising to see such a company boast a valuation in the billions or even up to $10 billion but Twilio was actually boasting a peak valuation of over $70 billion. They have fallen quite a bit since that peak but they’re still worth over $12 billion. This video explains the story of Twilio and how they managed to make over $70 billion by sending OTP codes.
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Timestamps:
0:00 - Twilio
2:13 - An Underserved Market
5:41 - Growing Pains
9:04 - A Breaking Point
Thumbnail Credit:
Flickr/Twilio
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Resources:
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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