questus marketing knowledge

What is marketing? Definitions of marketing by various authors 🤓

What is 4P: Distribution - the third element of Marketing Mix? 🚛🤔

What are the three main competitive strategies by Michael Porter 🤔

Macro Environmental Analysis - PEST and PESTEL 🤓

What is entrepreneurship and intrapreneurship? 🤔 questus marketing knowledge

Archetypes in Branding. Building Brands with Deeper Meanings

What is 4P: Product - the first element of Marketing Mix? 🧐

How to choose the right research method? 🤔 Qualitative vs. quantitative research

SMART model - a method for setting goals for our projects 🎯🤓

What is 4P: Price - the second element of Marketing Mix? 🤓

Storytelling in marketing as a competitive advantage

What is the mission, vision and strategy of an organization? 🤔

What is 4P: Promotion - the fourth element of Marketing Mix? 🛍🤩

Marketing Management Orientations - The 5 Marketing Concepts 🤩

Ansoff Matrix – market penetration, market development, product development and diversification 😎📚

Qualitative research in marketing. Characteristics, methods, pros and cons 🔍