ViDEOGiRL

THE LORE BEHIND GIRL, SO CONFUSING.

BRAT: A 101 IN MUSIC MARKETING (she’s genius)

WE NEED TO TALK ABOUT BRAT.

THE DARE: From Substitute Teacher to Face of the Indie Sleaze Revival.

THE ADDISON RAE REBRAND (she’s genius)

DUA LIPA'S MARKETING IS CONFUSING....

IS C, XOXO FAST FASHION POP? (Album Review)

CAMILA CABELLO'S REBRAND: The Importance of Authenticity & Understanding Your Fanbase

THE RISE OF CHAPPELL ROAN: Playing the Long Game & The Power of Consistency

KATY PERRY, PLEASE.

WHY BRAT WENT MAINSTREAM.

EVERYBODY WANTS TO BE A BRAT.