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How Google Ads Works in 2025

Aaron Young | Google Ads | Define Digital Academy

Welcome to my Get Google Ready series for 2025. Each year I release an updated playlist so you can see not only what is new in ...

Google Ads Tutorial 2024 for Beginners

Aaron Young | Google Ads | Define Digital Academy

This is the step by step process on how to start Google Ads & create profitable Google Ads campaigns for your business. BEFORE ...

Google Ads Optimisation Tutorial [Live Session with Aaron Young]

Aaron Young | Google Ads | Define Digital Academy

Learn how to optimise your Google Ads campaign in a fast BUT effective way! Get Johan & Aaron to management your Google ...

How Google Ads are Ripping You Off .... my response

Aaron Young | Google Ads | Define Digital Academy

There has been a growing discussion in the Google Ads community about the common issue within Google Ads where you can't ...

Optimise Google Ads Search Campaigns

Aaron Young | Google Ads | Define Digital Academy

Optimising your Google Search Campaigns in 2023 is more than just checking your keywords and ad copy. For success with ...

Optimising Google Ads Campaigns [New Optimisation Checklist]

Aaron Young | Google Ads | Define Digital Academy

2024 has seen Google Ads continue to bring in the changes faster than a 23 year Usain Bolt in the 100m sprint BUT one thing that ...

This is the BEST Google Ads Strategy

Aaron Young | Google Ads | Define Digital Academy

Stop wasting your time searching YouTube, LinkedIn or reddit for the best Google ads strategy. To put it simply the best Google ...

The NEW Way to do Google Ads Keywords Research

Aaron Young | Google Ads | Define Digital Academy

Keyword research… was once the foundation of any successful Google Ads search campaign and for a long long time your ability ...

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Keyword Research for Google Ads | Updated for 2024

Aaron Young | Google Ads | Define Digital Academy

This is the step by step process for completing Google Ads Keyword research in 2024. Keyword match types have significantly ...

How to do Google Ads Keyword Research in 2025

Aaron Young | Google Ads | Define Digital Academy

A core functionality of Google Ads is that you can target your ads by keywords and this is where good keyword research can make ...

How to Optimise Your Google Ads Campaigns [Part 2]

Aaron Young | Google Ads | Define Digital Academy

Welcome back to part 2 of how to optimise your Google Ads campaigns for the remainder of 2024 and 2025 What I will show you ...

Successful Google Ads Campaigns With a Small Budget

Aaron Young | Google Ads | Define Digital Academy

This how to WIN at Google Ads even if you only have a very small budget. If you have a small budget for your Google Ads ...

How to Improve Your CTR in Google Ads

Aaron Young | Google Ads | Define Digital Academy

Here are 3 ways to improve your CTR in Google Ads But first I will show you WHY improving your CTR in your Google Ads ...

Google Ads Search Campaign Set Up in 2025 | Step by Step Tutorial

Aaron Young | Google Ads | Define Digital Academy

This is the RIGHT way to set up your Google Search Campaigns in 2025! To get the best results with Google Ads you need to ...

This is Why Your Google Ads Campaign is Not Working

Aaron Young | Google Ads | Define Digital Academy

This is why your Google Ads campaign is NOT working! And by “not working” I mean that your Google Ads campaign is either not ...

Google Ads Competitor Campaigns

Aaron Young | Google Ads | Define Digital Academy

When done the RIGHT way bidding on your competitors brand name is a great way to increase your market share. BUT competitor ...

What You Need for Success with Performance Max

Aaron Young | Google Ads | Define Digital Academy

There is fast becoming a bit of a divide within the Google Ads community and its coming down to whether you use or don't use ...

Stop Using Google Ads Phrase Match Targeting

Aaron Young | Google Ads | Define Digital Academy

This is why you need to STOP using Phrase Match targeting in Google Ads RIGHT NOW! I hate to say it as phrase match used to ...

Google Ads eCommerce Optimisation Tutorial [Live Session with Aaron Young]

Aaron Young | Google Ads | Define Digital Academy

Learn how to optimise your Google Ads campaign in a fast BUT effective way! Get Ben & Aaron to management your Google ...