Behind The Scenes: Funk Check!
Keeping true to the authentic vibe of the campaign, we recruited a team of all-star
musicians rooted in soul, R&B, blues, and jazz, all of which create the very
the foundation of funk music.
And since this infectious genre was born in America's
deep south, the team found its songsmiths right in their own backyard—Texas!
GRAMMY® nominated producer, composer, and music director, RC Williams and his
band The Gritz created the track's arrangement and foundation. Plus, ~Pourri’s VP
of Creative, Nicole Story Dent, lent her top-tier writing skills to create some of the
catchiest lyrics in the biz.
Inspired by the sounds of Bootsy Collins, George Clinton, and Rick James, “Funk
Check” was created with funk in mind. So, who better than the iconic, Austin-based,
Black Joe Lewis, to channel his inner James Brown for that authentic energy?
To round out the song's vintage-meets-modern sound, we recruited Chief of Vibe,
producer, artist, and DJ Jason Burt, AKA ELECTROPHUNCK, who took the track to the
funky MilkyWay and back. When the films and music are combined, this electrifying
Campaign reintroduces ~Pourri as an expanded brand, bringing our odor-fighting
expertise and humor into a new world of solutions for all of life's funkiest fumes.
Flip The Rest Of Life’s Funk
If we can handle bathroom odor, we can handle anything! Find the perfect solution
to flip every type of funk with ~Pourri’s expanded line of stink-stopping products!
And don’t forget to download our original song, “Funk Check ft. Black Joe Lewis,” on
Spotify! We guarantee it will have you saying, “smell yeah” with every
spritz.
Listen on Spotify: https://open.spotify.com/track/46iJq8...
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The Making of Funk Check!
Feat. RC & The Gritz and Black Joe Lewis
Video Credits:
Executive Producers: Suzy Batiz and Paul Levatino
Director: Paul Levatino
Creative Direction: Nicole Story Dent
Cinematography by: Zack Tzourtzouklis, Matthijs Los, Paul Levatino,
Brandon
Editing by: Zack Tzourtzouklis
Sound-Design: TJ Callaway Audio, Inc
Motion: Brandon Corbian
Music: Funk Check! Feat. RC & The Gritz and Black Joe Lewis
(Electrophunck Remix)
Additional footage from the ~Pourri Flip that Funk Campaign and Film
Supply
Making of The ~Pourri Funk Lock Campaign Featuring The Ghetto Funk Collective © 2022 Scentsible, LLC, dba ~Pourri, 4901 Keller Springs Rd #106D, Addison TX 75001. All Rights Reserved.
Funk Check! Feat. RC & The Gritz and Black Joe Lewis (Electrophunck Remix); Written by RC Williams, Braylon Lacy, Jonathan Mones, Ernie Nickels, Suzy Batiz, Nicole Story Dent; Produced by RC Williams, Matt Pence, Jason Burt; Performed by RC & The Gritz and Black Joe Lewis; Courtesy of Scentsible, LLC. ℗ 2022 Scentsible, LLC, dba ~Pourri, 4901 Keller Springs Rd #106D, Addison TX 75001. © 2022
Scentsible, LLC, dba ~Pourri, REXAMILLONS, Precision-One Music, Jonathan Mones Media, Electrophunck Publishing, Ernie Nickels Publishing. Distributed by ~Pourri. All Rights Reserved. Unauthorized duplication or copying is a violation and is punishable under federal law. For more information, contact [email protected].
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