BEST Copywriting Book for Beginners: Cashvertising Book Review [Urdu/Hindi]
Ever since I've started my Youtube channel, people keep asking for recommendations on the best copywriting books for beginners. Recently, I read Cashvertising by Drew Eric Whitman and can confidently recommend it as a complete handbook for all copywriters.
This video is my Cashvertising book review along with a summary of the book's teachings.
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Get Cashvertising book for FREE by signing up for Audible's free trial:
https://amzn.to/2ZkhKvg
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Points discussed in the video:
((The Life Force 8))
Basic human "wants" that can be focused on in your copy.
1. Survival, Enjoyment of life, Life extension
2. Enjoyment of food and beverages
3. Freedom from fear, Pain and danger
4. Sexual companionship
5. Comfortable living conditions
6. To be superior, Winning, keeping up with the Joneses
7. Care and protection of loved ones
8. Social approval
((Secondary human wants))
These go beyond the primal instincts but all of us have them.
1. To be informed.
2. Curiosity.
3. Cleanliness of body and surroundings.
4. Efficiency.
5. Convenience.
6. Dependability/quality.
7. Expression of beauty and style.
8. Economy/profit.
9. Bargains.
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Timestamps in the video:
0:00-1:15 Intro
1:15-4:38 Why do people buy?
4:39-6:25 Where do get this book?
6:26-8:46 how to hit painpoints in your copy?
8:47-10:14 Ad agency secrets
10:15-11:44 What I didn't like
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How to Make Your First $1,000 as a Freelance Writer
https://khalilullahkhan.com/freelance...
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• How to Write a Blog Post (Part 1 RESE...
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• Blogging Course for Beginners
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