Simple example of how to use the data layer variable in Matomo Tag Manager

Published: 18 October 2018
on channel: Ronan Chardonneau
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It is always difficult to understand what is a data layer and how we can use the values store in it. In this video I am simply showing how you can create a dummy datalayer and how you can create a variable in order to play with it with other tags in Matomo Tag Manager. Hope that helps.


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