Nissan: The Near Collapse of Japan’s Leading Car Brand | Inside the Storm | FD Finance

Published: 14 July 2024
on channel: FD Finance

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Rise and Fall of Nissan | Inside the Storm | FD Finance

DISCLAIMER: Chairman Carlos Ghosn has now been arrested and is set to be ousted from the company he helped turn around. Here's the story of Ghosn's rise to the top, before the fall.

Watch 'Rise and Fall of Grab' here: • Grab: The Rise of Uber's biggest Comp...

Nissan, was propelled as a global brand when it won races against big names like Porsche. But in 1999, the iconic Japanese car maker was on the verge of bankruptcy, with billions in debt and outdated cars. Behind the scenes insight reveals how one man drove Nissan's dramatic turnaround.

Big businesses rise and fall every day. Inside the Storm: Back from the Brink, is a documentary series that follows the lifecycle of four of the biggest industry players, revealing intimate details on how these major companies were run, and their survival techniques when they nearly fell into the depths.
Supplemented by interviews from industry players and professionals from around the world, this series documents how these business titans survived despite the odds and turbulence hitting them where it matters. Marvel: breaking into the film industry saved the comics publishing giant; Olympus: Japan's largest optical company overcame one of the largest accounting scandal; Philips: innovating out-of-the-box ensured the survival of this technology giant; and Nissan: the iconic Japanese car brand saved by one of the most charismatic and loved CEOs in Asia.

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