Marketing Career Story: Na’im McKee, Director of Marketing Analytics, and the Power of Suggestion
Meet our Director of Marketing Analytics, Na’im McKee (He/Him), who views marketing as a science.
As Na'im puts it, there's a lot more focus on data and predictability in marketing these days. For organizations, the desired insight is not so much the next great brand idea (sometimes), as much as where is the money for the business going to come from tomorrow and what's our trajectory for performance.
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