How to Create Brand Messages That Resonate - Hero's Journey
Crafting a brand message that truly resonates with your audience is pivotal in today's competitive market. In this video, we discuss the art of creating brand messages that stand out and connect on a personal level.
We'll also explore the classic storytelling framework - the hero’s journey, a powerful tool in marketing that helps brands tell stories that matter.
Discover the nuances of positioning your brand, product, or service alongside your customer, emphasizing the 'alongside'. We'll also touch upon frameworks inspired by renowned books like "Nail It Then Scale It" and "Traffic Secrets".
Recommended Reads:
https://www.nailthenscale.com
https://trafficsecrets.com/thebook-5
Podcast Recommendation:
https://podcasts.apple.com/us/podcast...
By the end of this video, you'll be equipped to craft brand messages that truly resonate. Dive in and transform your brand messaging today!
For further insights and answers to any questions, check out our blog: https://www.steelcroissant.com/blog
Timestamps
00:00 - Introduction
00:41 - The Hero's Journey
01:51 - Real World Examples
03:26 - 3 Key Elements
03:45 - Brand Messaging Framework
04:19 - Brand Positioning Examples
04:54 - Last Thing
#BrandMessaging
#HerosJourney
#BrandPositioning
#MarketingTips
#StoryBrand
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