Companies can use a CRM platform to target multiple audiences, create scores and alerts based on an individual lead or customer's action, and interact with contacts proactively to sustain relationships.
The CRM element in ERP systems would also allow users to categorize product lines to aid in forecasting sales. Odoo CRM's sales channel plays a vital role in Odoo Open ERP's sales management. The CRM module includes a function for creating and maintaining Leads.
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