ROI (Return on Investment) Explained
What is ROI—and why should project professionals care?
ROI (Return on Investment) is more than just a financial buzzword. It’s the clearest indicator of whether a project is worth doing. In this video, I explain what ROI is, how to calculate it, and how to use it to influence decisions, justify budgets, and keep stakeholders aligned.
If you’re a project manager, analyst, or executive decision-maker, understanding ROI isn’t optional—it’s essential.
0:00 - What is ROI?
0:18 - How is ROI calculated?
0:33 - What is a good ROI number?
1:00 - Why is understanding ROI critical?
1:27 - ROI in project management
1:53 - Times when you will use or encounter ROI
3:47 - Project prioritization
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