Case Study: Graphic Change's Transition to Online Courses with AccessAlly
Graphic Change was founded in 2006 to help individuals and organizations benefit from the power of visual communication.
Full case study: https://accessally.com/case-study/nat...
Founded by business and life partners Natasha Holland and Cara Holland, author of the book “Draw a Better Business”.
Together they work in partnership with awesome organizations of all sizes and types. Some of the more well-known companies they’ve worked with include Google, Microsoft, Barclays, Sony, Virgin Unite, TimeWarner, and Accenture.
They are a leading graphic recording and visual thinking training studio in the UK, helping people and organizations communicate and engage.
Like many businesses before the pandemic, Graphic Change’s in-person offerings were a significant source of revenue.
In 2018, Natasha started adding online courses and programs to complement the in-person training business they had built.
She chose to use the AccessAlly plugin for WordPress. According to Natasha, the reason they chose it was:
“We chose AccessAlly because of YOU. Because, as adult women, we look up to you as a role model for us, for our female friends, and most importantly for our nieces.
We chose AccessAlly because we’d heard of you first and thought it was just amazing what you’ve achieved.”
When the pandemic hit, in-person training and drawing became impossible due to social distancing measures.
Now it was time to move all of their training online while working from a shed at the bottom of their garden.
Natasha and Cara were ahead of the curve because they had already established their online training programs. This turned out to be a business-saving decision.
With an existing online foundation, Graphic Change was able to pivot to fully digital delivery of its training.
This move ended up offering Natasha and Cara even more flexibility and revenue growth.
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