The Rise And Rapid Fall Of Ghost Kitchens
The rise (and fall) of ghost kitchens is somewhat of a spooky tale in and of itself. Built on a shaky foundation, ghost kitchens exploded in popularity, especially during lockdown. Basically, unidentifiable kitchens cooked food that delivery services brought to millions of doorsteps. But who were these so called 'Ghost Kitchens'? How were each of these 'ghost kitchen's rated for food prep safety? Questions like these went out the window as the pandemic took hold, as many people were all too happy to just have tasty food delivered when they couldn't leave their homes. They even put up with the 'wrong orders', smashed food, and inflated price tags. But when lockdown ended, the business model struggled to keep up with 'normal'. Even Youtubers such as MrBeast seem to be regretting getting into the 'Ghost Kitchen' game!
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