How to Master Digital Marketing in 2024 (14 Mins of Genius)
Looking to master digital marketing in 2024? Look no further, in this video, I am sharing the exact steps a digital marketing beginner should take in order to master this craft in the shortest time period!
Watch the full episode here: • How I Mastered Digital Marketing (Hac...
Rich Ux discusses the significance of content and social media as the gateway into digital marketing. He emphasizes on the role of lead generation and content generation platforms like YouTube and Twitter. The talk underscores the three phased approach to master marketing, which entails content and lead generation (phase one), paid media and conversion rate optimization (phase two), and diagnostician (phase three). Rich Ux also discusses the importance of understanding the full customer journey and being able to provide solutions based on that understanding. He elaborates on the value of each phase in relation to the customer journey, as well as the tools, strategies, and processes necessary to be successful at each stage. The ultimate goal is to be able to diagnose marketing needs and provide solutions regardless of the client's situation or budget.
Timestamps
00:00 Introduction to Digital Marketing
00:48 The Importance of Content and Lead Generation
01:50 Tools for Content Creation
02:37 The Power of Lead Generation
03:32 Creating Value with Lead Magnets
06:10 Scaling through Paid Media
08:07 Mastering the Customer Journey
11:07 The Role of a Diagnostician in Digital Marketing
13:37 Conclusion and Next Steps
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