Dark Social in B2B Marketing: What it is and How to Harness it
Buyers – especially in B2B – learn about products and services in various ways. As social media platforms like TikTok continue to gain popularity, it becomes increasingly difficult for marketers to track web traffic and social engagement with traditional analytics tools.
Enter the phenomenon of dark social – something that is guaranteed to impact your brand.
Author and CEO of Zen Media, Shama Hyder, will break it all down for you in this episode of Closing Time. She's answering the obvious questions:
• What is dark social?
• How does it affect companies?
• How can I leverage it?
Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV
Connect with Shama Hyder
/ shamahyder
Connect with Chip House:
/ chiphouse
00:00 Introduction
00:41 What is dark social?
02:30 Examples of dark social
05:32 The buyer's journey
13:44 How to leverage dark social
#darksocial #whatisdarksocial #howtoleveragedarksocial
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