What is Social Network Analysis?

Published: 21 August 2015
on channel: Mod•U: Powerful Concepts in Social Science
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You use social networks every day, but how can we understand how they work to affect our decisions, our careers, our health, and our histories? The field of Social Network Analysis is the dynamic and highly adaptable group of techniques that let us quantify and understand the complex structures and flows of relationships, thoughts, and things between people around the world. Look at your own social networks at these links:

Check your own personal Facebook social network with Touchgraph: http://www.touchgraph.com/facebook
Check your own personal LinkedIn social network with Socilab: http://socilab.com/
Check your own personal Twitter social network with Mentionmapp: http://mentionmapp.com/

Social Network Analysis can enrich the research of faculty and the studies of students—look for workshops run by the Duke Network Analysis Center and classes featuring graph theory, network theory, and social networks. Networks are everywhere—what will you discover with them?


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