Selling Digital Products with Facebook Ads
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The main benefit of utilizing the Facebook Ads platform manifests in the ability to target extremely specific niche audiences, send those audiences to an optimized landing page and get your visitors to opt into a lead magnet, typically an email marketing list which will provide emails that direct your opted in subscribers to your core offer.
A lead magnet's primary objective focuses on encouraging your targeted audience to opt into subscribing to your email list. By offering a lead magnet, which can be a free eBook, video course or an email based course, many visitors will be willing to offer their email address as an exchange of value, especially if your lead magnet can be conveyed as a high value offer.
While the process may seem very simple, having the correct sequence in your sales funnel will be crucial to ensuring you maximize all potential sales.
The lead magnet that you offer through your Facebook ad campaign will have a huge influence over the quality of subscribers you attract. The perceived value of the lead magnet will be the main pitch or advertisement for your core product. If the lead magnet cannot project a high enough value in the eyes of subscribers that have opted in, they will likely believe your core product also will fall short and are unlikely to convert into paying customers.
Lead magnets and your corresponding Facebook ads should be designed to attract only the most relevant eyes to your products so you can get them to subscribe to your mailing list. Once they have opted into your list, you can begin delivering conversion focused high value emails that further peak their interest into what you have to offer.
All successful lead magnets overdeliver value to subscribers that have opted in and must align closely with the main offer you're encouraging your subscribers to purchase. Consider the lead magnet that you're advertising on Facebook to be a sample of your core offering.
Facebook ads are not only effective because of the ability to target specific niches. Facebook offers one of the most versatile digital marketing platforms as publishers can target viewers with video, text based, image based and collection based advertisements.
If the ideal demographics are being targeted, expect your Facebook ads to deliver high quality leads that translate into paying customers fairly quickly.
00:00 Marketing Digital Products on Facebook
00:31 Why Facebook Ads Work
01:24 Targeting Audiences with Facebook Ads
05:03 Choosing Facebook Ad Placements
06:45 Budgeting and Scheduling Your Ads
08:04 Creating Your Facebook Ad
09:02 BIGGEST Facebook Ad Mistakes
10:45 3 Bonus Tips for Digital Marketing
#FacebookAds #DigitalMarketing #FacebookMarketing
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