Amazon Brand Registry 2022 | How to register your brand on amazon india | Benefits of Brand Registry
In this video, I will tell you about AMAZON BRAND REGISTRY BENEFITS in 2022 that can help brand owners to create their Amazon Store.
I have also discussed about What is brand registry, Why brand registry is important for sellers & What are the requirements to register your own brand on Marketplaces.
If you want to run your business long on marketplaces register your brand with marketplaces Brand registry Programme to sell your products under your brand name.
Brand registry usually takes time between 6-10 days. Once your brand is registered you will be able to upload your branded products on marketplaces and you don’t have to purchase UPC every time you want to list your items.
In the last video, I told you about 👇
✅ What is Brand Registry.
✅ What are its eligibility requirements.
✅ And with it, showed you the step by step process to enroll your brand in Amazon Brand Registry.
Thanks For Watching @ShivamKaEcomGyan
✅ Category Number 1: Listing Benefits
By using brand registry, apart from locking the content of your listing detail page, you also get access to the remaining modules of Seller Central Dashboard because of which your listings get a lot of advantage like A+ Content.
👉 A+ Content - It is formally called EBC or Enhanced Brand Content. Using A+ content, you can highlight the unique features of your brand or product in an even better way.
🌟 A 7-11% increase in listing conversion has been observed with the help of A+ content 🌟
👉 Videos - This can be a huge boost to your conversion rate because using videos you can also show the working process of your product.
👉 Amazon Vine Program - You can send your product to a buyer in exchange of honest review. But just a little warning ( Watch it in the video, Miss it at your own risk❗ )
👉 Virtual Bundles - This is a new program by Amazon. In this program, Amazon will create a combo from your existing inventory itself and present it to the customer
👉 Search Term Optimizer - It gives the information of all duplicate keywords in the backend search terms of the listings. You can remove these duplicate keywords from listing to create extra space in it, and by using more relevant keywords there, you can improve your listing organically
✅ Category number 2: Traffic & Advertising
Many components of Brand Registry give access to various additional programs of advertisement.
👉 Sponsored Brands - These are formally also called Headline Search Ads. These appear as a banner at the top of search result pages. These ads are comparatively bigger in size than the sponsored product ads and you can control them more.
👉 Store Pages - Amazon gives you an option to create Store Page, in which you can list all your products together and show to the customer, and also provide more information about your brand.
👉 Amazon Live - Yes, Like Facebook Live, Youtube Live, there is something called Amazon Live also. Amazon Live allows Brand Owners to showcase about their product, about their features, about their benefits.. to the potential customers in real time
✅ Third category: Data Analytics
Because of Amazon Brand Registry, you get access to many analytical tools.
👉 Brand Dashboard - With help of this dashboard you can also see potential price competitiveness, prime eligibility or in stock rate.
👉 Brand Analytics - You can extract Search Term Rank, Most Clicked Products, Conversion Rate, and a lot more important information, using this tool, and on basis of which you will be able to take further informed decisions.
👉 Manage My Experiments - This is one of Amazon's beta feature, that tells sellers about the impact of A+ content on the performance of their products.
👉 Amazon Attribution - Using this program, you can measure the effectiveness of other marketing channels apart from Amazon. So let's assume, along with running ads on Amazon, you are also running ads on Facebook or doing Email campaigning. So using this program you can figure out which sales channel is performing better for you.
If you have any query, doubt or question about e-commerce selling write us in the comment box. If you found this video informative Please like and share it.
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