424: Vista Social: Building a Million-Dollar SaaS in a Crowded Market – with Vitaly Veksler
Vitaly Veksler is the founder and CEO of Vista Social, a social media management platform for brands and agencies.
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00:00 Introduction and Favorite Quote
00:39 Overview of Vista Social
01:16 Business Growth and Team Size
01:49 Bootstrapping and Early Challenges
02:16 Lessons from Social Report
03:21 Understanding Customer Needs
06:29 Product Development and Market Fit
09:08 Realizing the Missing Features
10:29 Strategic Shift and Growth
18:16 Full-Time Commitment and Team Expansion
21:13 Launching Vista Social
24:54 Achieving Feature Parity
26:13 The Initial Struggles and Early Launch
27:39 Targeting the Right Customers
29:32 Understanding Customer Needs
32:03 Marketing and Growth Strategies
33:23 Challenges of Differentiation
36:08 Focusing on Product and Support
44:10 Scaling the Business
49:26 Lightning Round: Insights and Advice
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