If you're working with a smaller budget, you can still make significant returns with YouTube Ads. The first option is to launch a couple of in-stream ads – the classic ads that play before other videos on YouTube. When running these ads, aim to allocate at least $25 per day per campaign, and be sure to launch multiple campaigns to test different approaches and find what works best. However, if your budget is even tighter, say $5 to $10 per day, you can leverage in-feed ads instead. These ads appear in YouTube search results and suggested videos, allowing you to get your content in front of your ideal clients without breaking the bank. In-feed ads are based on a cost-per-view model rather than cost-per-conversion, so you can start with as little as $1 per day and still see results.
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