GSummit SF 2012: Tricia Gellman- 4 Tips to Achieve Business Results Through Community Gamification
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4 Tips to Achieve Business Results Through Community Gamification by Tricial Gellman, Senior Director of Product Marketing for Data.com
Gamification has proven to be a powerful tool to excite communities, boost engagement, create influence and build loyalty. The challenge companies have is how they successfully introduce gamification mechanisms that align communities with business goals. In this presentation, Tricia Gellman, senior director of product marketing at Salesforce's Data.com, will provide attendees with four tips for leading a gamified community to business success by illustrating case studies that delivered real-world results.Each month, Data.com's 2 million-member strong community provides over one million new pieces of business information essential to Data.com's success. This level of motivation is a direct result of four simple steps:
Defining user motivation
Applying incentives to meet member goals
Creating MVPs to champion the community
Staying on top of trouble by maintaining fair play
After participating in this presentation, attendees will understand how to duplicate this approach by growing a gamified community that rewards members, encourages fun, manages competition and maintains community standards. Don't miss out on this awesome session!
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