David Droga – Making Advertising Human (FoST 2017)
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2017 Future of StoryTelling Summit Speaker: David Droga, Founder and Creative Chairman, DROGA5
David Droga, founder and creative chairman of DROGA5, believes good strategy is a creative's best friend. Advertising is not as linear of a process as it used to be–today, a consumer's reaction to advertising becomes part of the narrative, and the words of a company can come back to them like a boomerang. Droga suggests that companies need to earn the right to have a conversation with their audiences, and that advertising in the future must incorporate a human element.
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