Primary vs Secondary Conversions in Google Ads: How to Choose?
In this video, I'll discuss the difference between primary and secondary conversion actions in Google Ads. I'll explain what each type of conversion action is, and how to choose the right one for your account. I'll also cover the implications of choosing the wrong primary conversion action and how this can kill your account.
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0:00 Intro
0:36 Definitions
1:29 Real Life Example(Account)
2:03 Ecommerce Recommendations
2:53 Google's Bidding Explanation and which Conversion to choose
7:18 How to set it up correctly
8:20 Outro
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