What Are Pillar Posts? | Pillar Posts for Content Marketing | How to Create Pillar Posts

Published: 19 December 2023
on channel: ProfileTree Digital

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What Are Pillar Posts | Pillar Posts for Content Marketing | How to Create Pillar Posts

https://profiletree.com/content-marke...

Stuck in Content Limbo?
Pillar posts are here to be your content marketing life raft!

This video is your deep dive into the transformative power of pillar posts - those comprehensive, in-depth pieces that act as the foundation for your entire content strategy. We're talking long-form blogs or articles, ultimate resource guides, or even video series. But why should you care?

Here's how pillar posts can be your content game-changer:

Attract the Right Audience: Become the go-to source for your niche with detailed content that answers all your target audience's burning questions. Think SEO goldmine!
Boost Engagement: Dive deep into complex topics, sparking conversations and fostering a loyal community around your brand.
Save Time and Energy: These posts are evergreen! Repurpose pillar content into bite-sized pieces for social media, blog posts, and other platforms. Less brainstorming, more content magic!
Establish Authority: Showcase your expertise and build trust with high-quality, informative content. You'll be seen as the thought leader you truly are!
Drive Conversions: Guide your audience seamlessly through the buyer's journey with expertly crafted content that leads to action. Watch those opt-ins and sales soar!
But creating a pillar post isn't just about writing a long blog post. It's about strategy, execution, and optimisation.

In this video, we'll unlock the secrets:

Finding the Perfect Pillars: Discover how to identify the core themes that resonate with your audience and perfectly represent your brand.
Keyword Research: Identify highly relevant, long-tail keywords.
Analyse Audience Needs: Look a their intent, what their needs, and questions are. Put yourself in the shoes of your customer.
Crafting Content that Captivates: Learn the art of structuring, writing, and formatting pillar posts that keep your audience glued to the screen.
Create Content Clusters: Address the subtopics in detail.
Optimise for SEO: Optimise metatags, headers, and your chosen keyword.
Promotion Powerhouse: We'll unveil effective strategies to get your pillar posts seen by the right eyes, from social media promotion and eye-catching images/videos to link building (internal and external), and beyond.
Update Regularly: Make sure your content is still useful and relevant! You'll want to check this on a regular basis.

By the end of this video, you'll be a pillar post pro, ready to dominate content creation and watch your audience (and business) grow!

Subscribe to our channel, hit the notification bell, and let's get started!

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