The Crawl, Walk, Run of Implementing Data-driven Content Personalization
Personalization has been one of the biggest buzzwords in digital marketing for a few years now. Marketers understand why the personalization of their customer’s experiences matter, but achieving the much-admired holy-grail of 1 to 1 personalized marketing can be extremely complicated, intimidating, and frequently unaffordable. And sometimes…completely unnecessary!
In this webinar, we’ll break down content personalization into three levels of sophistication: crawl, walk, run (with a sneak peek at level 4: fly!). We’ll cover personalizing based on basic user context, detailed customer archetypes, and finally individual customer profiles. We’ll touch on how personalization drivers should go far beyond demographic data-points, to behavioral and psychographic, and discuss where to get started pulling the data from to accomplish this. And finally, we’ll cover what this all means for your CMS.
This webinar is intended for B2C or B2B digital marketers who see content as a core part of their customer experience strategy. The presentation and discussion will focus on the conceptual approach to enterprise content personalization in an easily-relatable and achievable manner.
Attendees of this webinar will learn:
1) The three levels of personalization sophistication – crawl, walk, run.
2) What aspects of your users and customers should you personalize based on
3) Where to start getting the necessary data from to pull this all off
4) What all of this personalization talk means for the content in your CMS
Watch video The Crawl, Walk, Run of Implementing Data-driven Content Personalization online without registration, duration hours minute second in high quality. This video was added by user EXLRT 23 May 2017, don't forget to share it with your friends and acquaintances, it has been viewed on our site 272 once and liked it 2 people.