3 Steps to Building a Community of Brand Ambassadors
#BuildingBrands #DigitalMarketing
3 Steps to Building a Community of Brand Ambassadors
First. what is a brand ambassador?
brand ambassadors are customers/clients who love your brand (product or service) so much they tell their friends about you through several methods of delivery most notably, social media and word of mouth.
Now, that you know what a brand ambassador is, lets go over how you can get people to become ambassadors for you.
Step 1. Offer great customer service as well as a great product or service. This may be a simple answer, but an essential step to creating long lasting brand ambassadors and repeat customers/clients.
Step 2: Find influencers through social media, most notably Instagram to promote your product.
This is one of the best ways to create buzz around your product or service. Important note: you want to find influencers who target a related field as you but do not offer a conflicting product or service.
POWER TIP:
Do a hashtag search on instagram. make a list of 3-10 keywords and search the hashtags. Then locate pages (influencers) who have promoted a product or service similar to yours (but not the same) IMPORTANT!
Next: Make a list of influencers, this list will be determined based on your budget. Note each influencer is going to have a different cost for promoting your product.
Step 3: Create a Ambassador Contest on social
In this step you are going to reach out to past/current/future customers, utilizing your customer list from social media, website contact forms, and email lists (I love those!!)
Think of a prize or a tier of prizes to give-away to winners from each platform of ambassadors.
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