Elon Musk at Cannes Lions 2024: AI, Advertising on X, and a New Era of Engagement
#elonmusk #interview #tech In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
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00:00 Intro
1:30 Elon Musk gets confronted
12:00 Danger & Predictions
19:48 Interviewer for a moment scoffs at Elon Musk "Wild future"
22:40 What motivates Elon Musk / Elon's companies
26:30 Neuralink update
28:20 Elon Musk on his Ideas and how ideas are pitched to him
29:00 Elon Musk is not data driven
31:35 Advice to people
35:30 Big changes coming
41:00 What does Elon Musk do with his money
41:55 It's important we die
43:35 Enjoy the ride
Musk, a pioneer in multiple cutting-edge industries through his companies Tesla, SpaceX, and Neuralink, offered his insights into how AI could shape our world, the potential benefits and risks it brings, and his efforts to ensure balanced development of AI technologies.
During this discussion at the Cannes Lions International Festival of Creativity, Musk elaborated on the evolution of X (formerly Twitter), highlighting its significant enhancements in ad targeting. He noted that X has transitioned to a fully AI-based system that treats content and ads equally, allowing both to align more closely with user interests. Musk articulated his vision for advertising as content, emphasizing the importance of relevance and usefulness to viewers. This evolution presents a compelling opportunity for advertisers to engage more effectively with their target audiences.
What was most entertaining about this discussion was Musk’s newfound respect for advertisers after previously telling them to go to hell last year. He clarified his stance, saying, “First of all, it wasn’t all advertisers as a whole. It was with respect to freedom of speech,” Musk said. “It’s important to have a global free speech platform where people with a wide range of opinions can voice their views. In some cases, there were advertisers who were insisting on censorship.”
This is quite different from his comment at the DealBook Summit in New York in November 2023, where he told advertisers, “Go f**k yourself.” Addressing the advertisers at Cannes Lions, Musk said, “It is worth trying out, and I am interested in critical feedback. X is focused on showing ads to people who will find them interesting. We have made progress and will make more. Every third-party reviewer has given us an A-plus on brand safety.”
On the topic of a future driven by AI, where abundance and universal high income could become a reality, Musk was optimistic. He discussed the challenges of maintaining AI safety, the importance of truthfulness in AI systems, and the potential for AI to enhance human creativity and intelligence. The conversation also touched on Musk’s ambitious projects like Neuralink, aimed at achieving a symbiosis between humans and AI, and SpaceX’s mission to make life multi-planetary.
While the remainder of this interview is more AI than ad tech, Musk did drop some intriguing gems. Check out a portion of the interview below.
Mark Read: Elon, you mentioned a 10-20% probability of something terrible happening with AI. What exactly do you mean by ‘something terrible’?
Elon Musk: Something terrible could range from significant disruptions to worst-case scenarios like the extinction of the world population. However, I prefer to look at the glass as 80% full and focus on the positive potential of AI, such as creating a world of abundance where goods and services are accessible to everyone.
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