Marketing Metrics You MUST Know (Metrics Series Part 1)
This is part 1 of a 3 part series where I break down the key metrics you need to track to grow you business.
Part 1: Marketing metrics! There are A LOT of metrics to know in marketing and these are some of the most important to ensure your campaigns are running smoothly and converting into closed won deals.
0:00 Introduction
0:30 Cost-Per Lead (CPL)
1:28 Return on Ad Spend (ROAS)
3:35 Marketing Qualified Lead (MQL)
4:35 Clickthrough Rate (CTR)
5:22 Lead Score
6:37 Lifetime Value (LTV)
Be sure to watch Part 2 of the Metrics Series: SALES!
• Video
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