How Samsung Reached New Audiences and Drove Sales with Youtube Ads | Case Study
At a time when seeing friends and family in person wasn’t easy, Samsung Canada decided to take a bold new approach to emphasize the message of “face-to-face connection”. They teamed up with Google Canada to launch a YouTube campaign that showcased how integrated hardware and software – the video chat capabilities of Google Duo, combined with the advanced video technology of Samsung’s Galaxy devices – can bring people together. By building their ads on YouTube with the help of Google, they were able to reach over 12.9 million Canadians who are non-Samsung users.
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