Journey to the Moon
A U.S. Navy sailor named Neil Armstrong achieved the greatest accomplishment of all humankind. But how do you tell that story to a generation who wasn’t even alive when it happened?
We tossed out the history book and re-created the experience where teens are today. Using Google Assistant, we built a voice-activated game in which users played as NASA Mission Control with the goal of getting Neil and crew safely to the moon and back.
By creating an interactive experience where logic-based decisions allowed users to advance and unlock archival audio, we transformed the Apollo 11 moon landing into three action-packed missions that tied directly into Navy careers.
We launched the experience on July 20, 2019, leveraging social buzz to attract the attention of a younger audience 50 years to the day of when Apollo 11 landed on the moon. Learn more: bit.ly/2QJTVf3
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