Performance Max Brand Bidding in Google Ads: Should You Do It?
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In today’s video, I’m delving into the specifics of Performance Max brand bidding in Google Ads, including the big question: should you be doing it? I'll explore the best strategies for making the most out of your branded keywords, which is a debate that continues to stir interest among digital advertisers. Here's what you can expect:
📈 Understanding the real click-through rate (CTR) for branded keywords
🔍 Why bidding on your brand might be more beneficial than you think
🛠️ Specific strategies I use for Performance Max and traditional search campaigns
💡 Examples from major brands and the visible impact on their CTR and conversion rates
Stay tuned as I break down these elements to show you how you could potentially increase both your CTR and conversion rates by implementing thoughtful brand bidding strategies.
Time Stamps:
00:00 Introduction
00:43 Are You Really Going To Get All The Clicks?
01:53 How To Check Your Brand CTR
04:03 The Value Of Brand Bidding
05:37 Shopping Ads Brand Bidding
08:26 Branded Search Ads Strategy
09:47 Branded Shopping Ads Strategy
11:05 Splitting Branded Shopping Out Of Performance Max
12:13 Other Reasons For Running Brand
Watch video Performance Max Brand Bidding in Google Ads: Should You Do It? online without registration, duration hours minute second in high quality. This video was added by user Daryl Mander 02 May 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 567 once and liked it 17 people.