How Do You Define Middle of the Funnel Content?
Here's how Josh Spilker defines middle-of-the-funnel (MOFU) content.
He gives three examples:
1️⃣ 𝗟𝗶𝘀𝘁𝘀: these work in the mid-funnel because you can present your product in a favorable light, while also showing the pros and cons of other products.
2️⃣ 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀: are actionable and can kickstart your product-led growth content strategy.
3️⃣ 𝗛𝗼𝘄-𝘁𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: a staple of the middle funnel. It brings awareness ("what is...") to a more practical level.
“I'm really big on comparison/contrasting tools, lists, helping the buyer make a decision.
Not a lot of people always like that approach because you're like talking about your competitors. But, my thought is, Hey, people are gonna be doing this comparison anyway, we might as well kind of leave them on your site to help give them some of that information.” - Josh Spilker, Director of Content, Range
Watch our full discussion with Josh: • SaaS Content Marketing: How Friday In...
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