2 CC: Keynote Session
Keynote Session
Mr. Asad Lalljee's welcome address gave insights into the origins of the creative economy and its increasing role in the global economy. He stressed that the economics of arts as a distinct discipline started in 1968 with the idea of creative economy. But it was only in 2001 that the term ‘creative economy’ became popular with John Howkins’ book ‘Creative Economy: How people make money from ideas’.
Founder and Chairperson, Avid Learning Mrs. Ruia began her speech by reiterating her long held belief, and the motto of Avid Learning - Learning never stops. She observed how the ever increasing Indian diaspora’s role in making Indian culture omnipresent. She welcomed everyone on behalf of Ruia Family and Essar Family and stressed that the symposium will be a culmination of - what was, what is and what can be with regards to the creative sector in India.
Mr. Asad through his introductory speech for the first session built a background for the ever increasing role of creative economy by presenting the statistical data from the United Nations Conference on Trade and Development Report- Creative Economy Outlook, 2024.He emphasized on the role of creative economy in developing countries who have increased their share to the sector from 10% in 2010 to 20% in 2022. He reminded the audience that through creative collaboration and shaping effective policies that have the potential to drive global change.
The first panel discussion in the form of ‘Keynotes’ session was moderated by Managing Director, Teamwork Arts & Co-Chair, FICCI Tourism and Culture Committee Sanjay K. Roy. Mr. Roy opined that Mrs. Ruia’s and Essar Group’s initiatives of hosting symposiums set an example of corporate engagement in culture. Avid Learning and Essar Group he believed showcases why and how corporate involvement and support for policy discussion in culture through such symposiums are crucial. Such events drive the conversations around the need for policy in the cultural sector.
First speaker Joint Secretary, Ministry of Culture, Government of India, Smt. Lily Pandeya provided the details on the National Cultural Economy Policy which is currently underway at the Ministry of Culture, for bringing out a holistic cultural policy for the creative sector in the country. Smt. Pandeya explained the eight components of the policy - Creation of Cultural Satellite Account, Creating an enabling ecosystem for culture start-ups, Mapping of cultural clusters, Protection to creative practitioners, Promoting E-Commerce in the creative sector, Creation of demand for goods and services, Developing professional who manage creative economy chains, and Developing a Communication and branding model. These provided a solid ground for understanding the Ministry of Culture’s perspective in engaging with the creative economy.
The second speaker, Chief of Sector for Culture, UNESCO New Delhi Junhi Han, began the speech by stating that World Heritage is UNESCO’s biggest flagship project. But not many truly know what a world heritage is and what its significance is. Ms. Han observed that the notion of World Heritage is crucial, because once it is designated as world heritage, the world heritage committee acknowledges the designated site as something that deserves to be protected not only at a national level but internationally, because the site’s importance goes beyond the national border.
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