The 4 Marketing Campaign Must-Haves (Without These, You're Wasting Your Money)

Published: 05 November 2024
on channel: Technology Marketing Toolkit
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In this video, we dive deep into the essential components of successful marketing for MSPs: Market, Message, Media, and Math. Whether you're just starting out or looking to improve your marketing efforts, understanding the 4 Ms is critical to building an effective campaign. Robin explains the importance of targeting the right audience, creating compelling messaging, choosing effective media channels, and tracking the right metrics to ensure your campaigns perform. Learn how to build a high-quality list, leverage CRM tools for consistent follow-up, and generate new leads with both warm and cold outreach strategies. Perfect for MSP owners who want a structured approach to attract and convert leads effectively.

0:00 - Introduction: The Importance of Having a List
0:16 - What is a "List" in Marketing?
0:57 - The 4 Ms of Marketing: Overview
1:28 - Market: Targeting the Right Audience
1:52 - Message: Crafting Effective Communication
2:05 - Media: Choosing the Right Channels
2:24 - Math: Understanding Metrics for Campaign Success
3:21 - Importance of a Quality List and Connection Rates
5:37 - Building and Acquiring a List for MSP Marketing
7:40 - Utilizing a CRM for Consistent Outreach
10:23 - Networking and Referral Strategies
11:48 - Cold and Warm Outreach Explained
13:02 - Final Tips on Marketing Automation and Drip Campaigns

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In 60 minutes or less we'll show you how to get in front of more high-quality prospects that WANT your services and are ready to buy.

About Technology Marketing Toolkit:

There is no doubt about it: Robin Robins, and the team at Technology Marketing Toolkit, have helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000+ IT services business owners for two decades, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.

Website - https://www.technologymarketingtoolki...


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