Understanding Cost Per Mille (CPM): in 1 minute
Cost Per Mille (CPM) is an advertising metric that represents the cost of 1,000 impressions (views) of a particular ad or content. Advertisers pay a set rate for every thousand times their ad is displayed, regardless of whether it leads to clicks or conversions. CPM is commonly used in display advertising campaigns to assess and compare the cost-effectiveness of different ad placements and strategies.
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