Google Ads Bidding Strategies Explained | When To Use Maximize Conversions | Best Practices & More
Google Ads Bidding Strategies Explained | When To Use Maximize Conversions & More| Bid Strategies Guide & Best Practices
Learn more about each Google Ads Bid Strategy (AdWords) including Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Maximize Clicks, Manual CPC, Enhanced CPC, Target Impression Share and more. At Turn Key Lead, we go over each type of bid strategy and when is the best time to use them. Before you can fully take advantage of automated bidding, it is vital that you to set up conversion tracking so you can take advantage of Smart Bidding strategies in Google Ads that focus on driving more conversions and more conversion value for your brand.
00:00 Google Ads Bidding Strategy Intro
00:28 What is automated bidding?
03:11 Benefits of Google Ads Smart Bidding
07:07 How to choose the right bidding strategy?
11:55 What is value based bidding?
14:57 Google Ads User Interface
19:50 Final Thoughts & Closing
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Bidding strategies for Conversions:
Target cost per action (CPA)
Target return on ad spend (ROAS)
Maximize Conversions
Maximize Conversion Value
Enhanced cost per click (ECPC)
Bidding strategies for clicks:
Maximize Clicks
Manual CPC
Bidding strategies for impressions:
Target Impression Share
About Turn Key Lead Google Ads Course:
Google Ads Bidding Strategies Explained | When To Use Maximize Conversions & More| Bid Strategies Guide & Best Practices was created to help you master the essential aspects of bid strategies in Google Ads. This year, there have been so many updates to Google search engine, bid strategies, and conversion values. Fortunately, the in this course, we breakdown the nuance of the Google Ads platform. Thankfully, our Google Ads Course helps you learn selecting the right bid strategy so your campaigns are successful from day one.
Google Ads Bidding Strategies Explained | When To Use Maximize Conversions & More| Bid Strategies Guide & Best Practices
This course will teach you:
1. What are automated bid strategies vs manaual bid strategies
2. The power of smart bidding and automated bidding
3. What is value based bidding and how to set up a conversion value in Google Ads
Who should take this Google Ads Bid Strategy Course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Turn Key Lead is a Digital Marketing Agency based in Raleigh, NC. While we are based in Raleigh, we work with brands across the entire United States.
As a digital marketing agency, our three step process generates leads for brands across the country.
Step 1: Landing Page - The landing page is the first interaction with your brand. The design needs to be modern and responsive. We build landing pages that convert.
Step 2 - PPC Campaigns -PPC advertising is the #1 marketing tool for business - no matter the budget. We believe in driving positive ROI for our clients using Google, Meta, and Microsoft.
Step 3: Tracking & Reporting -Tracking and reporting is essential to any successful lead gen campaign. At Turn Key Lead, we craft custom reports that help track your ROI.
Our process creates sustainable marketing systems for any service based business. Our digital marketing pillars start with brand development, targeted audiences, fraud protection, and thorough reporting.
This method is used by the largest organizations in the world to expand their brand.
The purpose of our YouTube channel is to educate, anyone who is interested, in meaningful marketing. Our videos will touch on every aspect of digital marketing. From technical build outs, to product reviews, and presentations on strategy and brand development, the Turn Key Lead channel will be a great marketing resource.
⬇️️ You can find us here ⬇️️:
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