The Analytics Apocalypse: GA4 Crash Course Mega Party
Workshop Presented by Positional
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Summary
This workshop provides a thorough introduction to Google Analytics 4 (GA4), covering topics such as setup, configuration, data collection, event customization, audience creation, and more. Hosted by analytics consultant Brie Anderson and Tyler Hakes, the workshop delves into various aspects of GA4, including report sections, Explore feature, advertising attribution, conversion paths, user journeys, real-time data, user snapshots, and report customization. The session concludes with a Q&A segment addressing audience queries and specific use cases.
Key Takeaways
• Google Analytics 4 (GA4) is the new version of Google Analytics that replaces Universal Analytics.
• GA4 offers enhanced measurement features and event-based data collection.
• Setting up GA4 requires creating a new property and configuring data streams.
• Customizing events, creating audiences, and configuring data settings are important steps in GA4 setup. Google Analytics 4 has different report sections, including Home, Report, Explore, and Advertising.
• The Explore section allows users to create visualizations using templates and collections.
• The Advertising section focuses on attribution data and provides insights into conversions and touchpoints.
• Google Analytics 4 provides information on conversion paths and user journeys.
• The User Snapshot feature allows users to see how individuals interact with their website.
• Customizing reports in Google Analytics 4 allows users to tailor the data and metrics to their specific needs. Google Analytics 4 (GA4) offers a wide range of features and functionalities for in-depth data analysis.
• Interacting with reports in GA4 involves using filters, comparisons, and exploring data to gain insights.
• The Explore feature in GA4 allows for more advanced analysis and customization of reports.
• Creating custom reports in GA4 enables users to tailor their analysis to specific business needs.
• Enhanced measurement and custom dimensions provide additional data points for deeper analysis in GA4.
Key Moments
[00:00] Introduction to GA4 and Workshop Overview
[06:14] Introduction to Brie Anderson and GA4 Basics
[08:12] Setting Up GA4 and Google Tag Manager
[14:06] Data Collection and Configuration in GA4
[28:58] Creating Audiences and Custom Definitions in GA4
[33:45] Data Settings and Filters in GA4
[39:19] Channel Grouping and Attribution Settings in GA4
[44:09] Overview of GA4 Home Screen and Navigation
[46:06] Overview of Google Analytics 4
[47:00] Report Sections in Google Analytics 4
[48:28] Explore Section and Templates
[48:58] Advertising Section and Attribution Data
[49:57] Conversion Paths and User Journey
[50:55] Fundamentals of Google Analytics 4
[51:25] Report Snapshot and Answering Important Questions
[52:49] Real-Time Data and Testing
[53:53] User Snapshot and User Explorer
[55:22] Lifecycle and User Collections
[56:37] Retention and User Attributes
[57:32] Customizing Reports in Google Analytics 4
[01:32:36] Interacting with Reports
[01:35:02] Using Explore
[01:38:21] Creating Freeform Reports
[01:40:52] Anomaly Detection in Line Charts
[01:45:10] Template Gallery and E-commerce Reports
[01:46:39] Path Exploration
[01:49:47] Funnel Exploration
[01:53:48] Creating Custom Reports
[02:04:05] Enhanced Measurement and Custom Dimensions
[02:09:10] Q&A and Conclusion
About Brie E. Anderson
Brie is the life of the analytics party at Beast Analytics. With her passion for data and soft spot for strategy, she'll help you learn (and maybe love?) using GA4.
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