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Tip number one for new bloggers: Niche down without regrets. A niche is basically a specific topic or area of interest that you focus on in your blog. By doing this, you attract readers who have a common interest around that topic.
Now, why is it so important to establish a niche? Well, if you go too broad, you’ll spread yourself thin, making it harder to gain meaningful traction. For example, if you start a blog about “fitness”, that’s a very broad topic. There are so many different types of lifestyles, exercises, and diets out there. It’s hard to stand out in such a crowded space.
On the other hand, if you focus on a specific type of diet, like paleo recipes or exercises for people of an specific age group, you’ll attract your ideal audience and build a loyal following.
Another benefit of having a niche is that it makes it easier for people to find you. If someone is searching for paleo recipes online and they come across your blog, they’re more likely to stick around and become a regular reader if they see that you specialize in paleo cooking.
So, how do you choose a niche for your blog? Well, think about your passions and interests. What are you knowledgeable about? What do you love talking about? What topics do you find yourself constantly researching or reading about?
Once you’ve identified your niche, make sure to stay focused on it. Don’t try to be everything to everyone. Stay true to your niche and your audience will appreciate it.
Tip number two: Choose a free blog builder in the beginning so you can take action as soon as possible. Pick a builder in a platform that comes with hosting so you can write and publish content, upload images, and respond to blog comments. There are many platforms you can choose from, most of which are free. My favorite platform for beginners is Systeme because it's easy to use and there are amazing marketing tools included in the free plan as well. Click on the first link in the description to try it…
Tip number three: Build your own E-mail list. I know it might seem intimidating, but trust me, it's worth it. Most of your website visitors will come and go, and you might never see them again. But with an email list, you can keep in touch with your audience and build a loyal following.
And here's the thing: social media is great, but you don't own your followers there. You're at the mercy of the algorithm, and everything you've built could disappear overnight. But your email list is yours to keep, no matter what.
So, how do you build an email list? Start by offering something valuable to your audience in exchange for their email address. It could be a free ebook, a cheat sheet on PDF, or an online course that gets delivered via email.
Tip number four: Learn the Basics of SEO. SEO stands for Search Engine Optimization, and it's the process of optimizing your website or blog to rank higher on search engines like Google.
The first step in SEO is keyword research. This means figuring out which words or phrases people use to search for information on your topic. You can use tools like Google Keyword Planner to help with this.
Another helpful tool is AnswerThePublic at answertothepublic.com. This website allows you to type in a topic and get a list of questions people are asking about that topic.
Remember, earning free traffic from Google comes at a price - learning the basics of SEO and implementing what you learn. So, take the time to do your research and optimize your content for search engines.
Tip number five: Use a variety of pictures and graphics. We all know that writing is the core of our blog posts. But did you know that adding visual elements can make a huge difference? In fact, articles get shared twice as much when they have one image per every 75-100 words.
So, what kind of visuals should you use? Well, the possibilities are endless! You can use photographs, illustrations, infographics, charts, graphs, and more. The key is to choose visualiser that enhance your content and help to illustrate your point.
Start by checking out some popular blogs that are in the same niche as yours. Look at their most popular posts with many shares and comments. This will give you an idea of what topics their audience is most interested in.
Since you have a similar audience, these topics will interest your readers, too. So, pay attention to your competitors' content and e thing, they break up the text and make your post more visually appealing. They also help to convey information in a way that's easy to understand and remember. And let's not forget that visuals are great for social media sharing - they catch people's attention and make them more likely to share your post.
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