Purelei: Wie das Schmuck-Startup die D2C-Krise gemeistert hat
Nicht wenige D2C-Brands mussten in Deutschland im vergangenen Jahr ums Überleben kämpfen. Purelei hingegen hat es als E-Commerce-Marke geschafft, im Jahr 2023 profitabel zu wachsen. Co-Founderin Alisa Jahnke stellt auf dem OMR Festival 2024 das D2C-Playbook ihrer Brand vor und zeigt, mit welchen Maßnahmen Purelei weiterhin Neukund*innen generiert und Bestandskund*innen nachhaltig begeistert. In ihrer Keynote gibt sie Einblicke, wie die Marke Beauty als zweites Standbein aufbaut, wie Corporate und Content Creator als D2C-Marketingkanal funktionieren, wie Purelei Community-Building betreibt und Marketplaces ausbaut.
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