A Marketing Consultant's Advice on Data Visualization with Randy Jasinski
Randy started his career in sales for hardware. Over time, he became curious about the technical side of it, and the rest is history. At 5P Consulting, he helps organizations enhance their digital experience to improve their business overall.
Randy discusses how COVID-19 impacts businesses and how new technology has helped companies from all backgrounds grow. As a marketing consultant, it's his job to provide advice to businesses when they find themselves in tough situations.
The pair discuss what's working in 2022 to help companies get ahead of their competitors. Randy makes note of all the companies who are pushing the envelope. Randy focuses on building whole platforms around a digital experience to give their customers the best experience possible.
And the only way that's done is through data visualization. Randy reminds us of the importance of having multiple systems to pull the data you need from. Then you can apply algorithms to predict the future, under different scenarios. Next Randy and John discuss the need to keep all your data in one core platform to keep organized.
As a marketing consultant, Randy says he would give the following advice to anyone who needs to consolidate or report on their data.
1. Start with an overall "as is" technology and discuss and chart what is going on in real-time.
2. Ask yourself "What is your goal?"
3. How will you reach your goal with your current "as is?"
One of the biggest things in 2022, and into the future, is value-based bidding. Randy dives into this and marketing automation to help simplify targeting and remarketing.
Ready to dive in? Review this video to get a marketing consultant's advice on data reporting and more!
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