What Investors Look for in a Fitness Startup
Did you know that private equity and venture capital investors are literally throwing money at the fitness and wellness industry right now?
Our guest this week is Pete Moore, the founder of Integrity Square, a leading boutique financial advisory firm for Health, Active Lifestyle, and Outdoor, or HALO, sector.
He's always been a firm believer that brick and mortar gyms are here to stay. In the past 14 years, he's helped about 100 brands and companies bring in capital, make acquisitions, or sell there businesses.
Pete is also an author, former investment banker, and co-founder of IRON Planet, a notable B2B auction site for used equipment that sold for $758 million.
For anyone interested in investing in the fitness industry, especially boutiques and startups, he is the go-to authority.
In our interview, we discuss:
► The latest investment trends within the fitness and wellness ecosystem
► The ways brands like Peloton have shaped what investors are looking for
► How entrepreneurs can ensure they are picking the right investors for their startup
► And what the do’s and don’ts are when it comes to getting acquired
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