How to Price Your Artwork to Sell Part 1: Art Pricing Do's & Don'ts and What Worked For Me
Let's talk about how to price your artwork to sell! My name is Dena Tollefson and I am a professional full time artist. Today we are discussing the Do's and Don'ts of pricing your artwork and growing your art career. If you price your art well, you will have art sales and flourish as an artist. I am sharing my personal method of pricing both watercolors, giclees, oil paintings and acrylic paintings.
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Topics include whether or not to offer free shipping, how to factor in a gallery's profit percentage, how to calculate the linear and square inch methods with specific examples in common art sizes; selling on Etsy and Ebay, artists festivals, commissions, and selling through galleries, choosing to ship internationally or not, and more.
This video is the first in a series of in depth discussions on how to price your artwork to sell. Whether you are a beginner at sales or have some under your belt and want to advance, this video is for you. Be sure to watch all the parts of this series to learn the different art pricing methods to decide which is best for you.
Are you a beginner artist who would like to market your artwork? Or have you been an artist for a long time and are ready to take the next step with your art career? I am here to help. I provide you art marketing and art career guidance for artists who would like to have gallery representation, if you need help with juried exhibits, or if you want to increase your social media reach. I help you get started in art licensing, where you license your artwork to create merch. In addition to helping you with art career coaching, I have videos for you about how to paint, painting tips and techniques, art supply unboxings, and fun and engaging Live streams.
My name is Dena Tollefson and I am a professional, full time artist from Iowa USA. I provide painting tutorials in watercolor, acrylic, and oil paint. I hope you will subscribe and come back again. Be sure to ring the subscription bell so you never miss new content for your art career development.I am known for deep, vibrant colors in my signature painting technique called Daubism.
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I am a Christian and my artwork is positive message, uplifting and healing. Collectors use my paintings for meditation, calming, and healing thought.
Artist’s Statement: I am a Colorist and am known for contemporary realism focusing on botanicals and landscapes, especially ponds, flowers and skies. My sky paintings are my idea of how God created Earth with one breath. Every morning and every evening He creates a new sky for us.
I employ vigorous brushwork and texture through the palette knife in my work so that people may experience along with me the "feel" of the painting. I find mosaics fascinating how the individual pieces all contribute to the whole- I want my paintings to have a similar idea where overlapping petals of paint all stand on their own and then contribute to the total.
My work known as "Daubism" is created using a palette knife where each stroke of color is isolated from the others. Most paintings will have hundreds of different colors, these colors are all individually hand-mixed from a limited set of colors creating unique colors which relate to one another. I am striving for a sensual, tactile surface in paint."
I am an American artist whose bold contemporary paintings focus on joyful use of color, texture and movement, creating a low relief effect in paint- a hybrid between low relief sculpture, mosaic, and traditional painting. Two of my paintings are in the Cedar Rapids Museum of Art's permanent collection. My originals and commissioned work are available exclusively through the fine art galleries across the US who represent my original and commissioned work. Find the list of galleries and licensed merchandise here https://www.denatollefson.com
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