How Formula 1 Champ Oracle Red Bull Racing Built the Ultimate Fan Experience
More on how Oracle Red Bull Racing is deepening the fan experience: https://social.ora.cl/60015u63B
Oracle Red Bull Racing has become known for dominating the Formula 1 track over the past several years…but the F1 team is winning more than just podiums. The Bulls have also developed an incredible strategy for engaging with fans on a deeper level than ever before.
On this first episode of our “Built to Win” docuseries with Oracle Red Bull Racing, hear from Head of Global Fan Engagement, Caroline Buckland, about how the team is leveraging Oracle Cloud Customer Experience (CX) technology to power The Paddock, its digital loyalty and rewards-based program. The Paddock connects more than 250,000 members through videos, quizzes, and contests and provides exclusive behind-the-scenes access, enabling fans to interact with the team and build community with other fans.
You’ll also hear about the Make Your Mark competition, which allows Paddock members to design the team’s livery for all three American Grand Prix—a first for Formula 1!
Finally, Oracle Red Bull Racing Director of Brand and Communications, Kelly Brittain, dives into the ways Oracle technology enables the team’s continual investment in the fan experience, while Team Principal and CEO, Christian Horner, explains the importance of deepening the relationship with fans.
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