Are your Facebook Ads CPMs Too High? Here Are 5 Reasons Why.
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Are your Facebook ads CPMs too high? Do you want to lower your Facebook ads CPMs and improve your ROAS? High CPMs are often symptoms of bigger underlying issues. If you're seeing increased CPMs throughout your funnel, you should understand why so you can take specific measures to reduce your ad costs.
In this video, I explain the 5 reasons why your CPMs might be higher than usual, and what you can do to lower them.
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