How Disney evolves from Mickey Mouse into a modern media company?
Disney could have been out of the big league if not for Bob Iger, who was the CEO of Disney for 15 years from 2005 to 2020. Bob is bold and forward-thinking, instead of playing it safe as a corporate leader. He has truly left a legacy by transforming Disney into what it is today.
Find out how Bob spearheaded the acquisitions of Pixar, Marvel, Lucasfilm, 21st Century Fox, BAMTech (technology behind Disney+) and transformed Disney into a modern media company.
Chapters:
0:00 Disney is not all about Mickey Mouse
0:16 Disney acquired Capital Cities / ABC
0:35 Bob Iger became the Disney CEO
0:53 How Disney acquired Pixar?
1:42 How Disney acquired Marvel?
2:32 How Disney acquired Lucasfilm?
3:09 Disney acquired 21st Century Fox
3:29 "If you don't innovate, you die"
3:46 Disney invested in BAMTech & launched VOD
4:07 Disney modern media company structure
#yellowbees #didyouknow #brandstory
Footage credit:
• Mickey Mouse
• Wall Street Journal
• ScreenSlam
• Pixar
• CNBC
• Marvel Entertainment
• Oscars
• Fox News
• Inside the Magic
• ABC News
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