Blend Luxury and Sustainability, with Stephanie Shepherd (Scent World E2)
Steph first came into the limelight as Kim Kardashian’s assistant and rose to become the Chief Operating Officer of Kardashian West Brands. She now serves as the Chief Impact Officer of Plus, a biodegradable body wash brand, and co-founded Future Earth, a climate education platform. In partnership with Snif, Steph has launched her own fragrance. It’s genderless, house in 100% compostable packaging, and named Suganami as an homage to her Japanese last name.
In this episode, Steph sits down with Marianne Mychaskiw, who runs communications at Scentbird. She takes us back to early scent memories growing up in Ohio, why she has always been very specific about fragrance, and how she breaks norms in style and scent.
Chapters:
[00:47] Evolving from Kim Kardashian’s assistant to COO of Kardashian West Brands
[01:41] Meeting Karl Lagerfeld, a “pinch-me, is this real?” Moment
[03:50] What it felt like to start a new career chapter
[04:53] Juniper Breeze and first scent explorations
[08:15] Growing up with a “charmed childhood” in Ohio
[09:30] Reflecting on her mother’s influence on self-expression
[11:30] Scent Spotlight: Suganami, Steph’s new fragrance
[15:00] Paying homage to her Japanese last name
[17:00] Scent likes, dislikes, and the best-smelling person Steph has ever met
[22:40] Breaking gender norms in style and scent
[23:11] How you can express yourself more authentically
[24:30] The change Steph would like to see through Future Earth
[28:00] Steps anyone can take to live a more sustainable life
[30:33] Scent Connection, Glam Occasions Edition
[33:30] Advice for those looking to embark on a similar career path
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