Marketing After Purchasing a Dental Practice : Dental Practice Acquisition Marketing Grace Rizza
Are you purchasing a dental practice?
Don’t miss this video where Grace Rizza discusses common mistakes new owners make.
Are you looking to learn more about Identity Dental Marketing? Schedule a complimentary marketing planning session today with Grace Rizza, CEO of Identity Dental Marketing, to get started! https://identitydental.com/grace
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Bad advice is RAMPANT in the #dental advisory space. Anytime advice is blanketed to everyone, you know it’s bad. “Don’t change anything for 6-12 months” is an example of poor blanketed advice.
How Should I Marketing My New Practice?
Start with defining your brand, or your intended reputation. How do you want to be known in the community? Choose something as unique as possible. Even more importantly,ensure your brand is in demand and true to YOU. Meaning, if you position your brand around the patient. “All about YOU Dentistry”, you have to think about what that means and ensure you can deliver on that promise. or an untrue brand will backfire. Think about what the culture of the previous owner’s practice was like and consider how you differ. NOW, position this as an upgrade. You have to tell the story - do not let someone else tell it for you. Transition letters are usually written to highlight the selling doctor's strengths and tell his/her story. You'll need to write your story and make it compelling - in a way to both retain existing patients, replace those who leave, and facilitate growth.
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At Identity Dental Marketing, we have seen that real results come from a collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We’re here for you! Just a few of the services we offer include:
• Marketing for Dentists and Dental Experts
• SEO Strategies from our Dental SEO Experts
• Custom Websites for Dentists and Dental Experts
• Dental Office Marketing Consulting
• Custom Content and Designs for Internet and Print Marketing
Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session!
https://www.IdentityDental.com
(847) 629-4646
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