5 Hidden Settings in Google Ads That Are WASTING Your Marketing Budget
GOOGLE WANTS YOUR MONEY.
This is fairly obvious at this point (over $200 billion in ad revenue in 2023 alone). I'm cool with giving Google money if I can use their platform to crush business goals.
However, Google Ads can be a slippery slope that causes new & inexperienced advertisers to have a poor user experience, lose money, and think that PPC is a waste of time and money.
Much of this wasted budget and poor experience is because of these hidden settings.
So find 'em and fix 'em!
0:00 - Intro
1:02 - Presence vs. Presence or Interest
2:41 - Auto-Apply Recommendations
3:37 - Search Ads on the Display Network
4:36 - Primary vs. Secondary Conversion Actions
6:10 - Automatically Created Assets
7:25 - Outro
/ @bsulka
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